White Stole continues its research into the history of one of the most famous “Couturiers” of all time precisely because Saint Laurent’s exploration led in 1966 to his creation of the first version of the androgynous look for evening wear: The Tuxedo, “Le Smoking.” This controversial “new” look which was feminized by pairing it with an organdy blouse with a soft bow.
Saint Laurent challenged the customary codes of Evening Wear, which at the time were low-cut gowns for women and tuxedos for men, and went further to adopt menswear designs of the motorcycle jacket, the pantsuit, the trench coat, the aviator jumpsuit, and the safari jacket for his ready-to-wear line.
This is the kind of innovation that is in the very heart of the White Stole Collection!
With Yves Saint Laurent’s launch of his ready-to-wear brand, SAINT LAURENT rive gauche in 1962, which pioneered the concept of Luxury Ready-to-Wear, his collections drew more and more inspiration from street life and pop culture.
Saint Laurent’s proclamation that “you no longer need to be rich to have style” became forever wed in the hearts and minds of his admirers the world-over.
At SAINT LAURENT rive gauche, he proposed “options” whether for Street Wear, Evening Wear or Wedding Dress - leaving a woman to choose whatever combinations she wanted, making it possible for women of all ages and circumstances to express their individuality.
In every way, Saint Laurent anticipated the social revolution and dismissed the conventions and restrictions that anchored women’s fashion to the past. His choice of muses who were famous women in their own right, notably, Betty Catroux, LouLou de La Falaise, and Paloma Picasso, added to his unique ability to design for the many inspiring facets of a modern woman, and sealed in the minds of the fashion world his ability to exemplify the synchronicity between appearance and lifestyle.
Saint Laurent believed precisely matched outfits stood in the way of true self-expression. The search for a “Look” replaced the choice of an “Outfit.”
Loulou de La Falaise famously declared, ‘An outfit was something that was determined earlier - whereas a look is an idea!’
Saint Laurent boldly introduced the influential Retro Movement to a younger generation tired of the casual hippie look but who saw Haute Couture as a symbol of inequality. With his ready-to-wear line, Saint Laurent offered an "alternative to Haute Couture," creating styles that were more affordable and easier to wear. Through his ability to read and interpret the events of the world, Saint Laurent’s status grew equal to that of rockstars’
Saint Laurent’s influence extended well beyond fashion to the Art World.
Saint Laurent’s first incorporation of fine art into fashion was the iconic Mondrian dress from 1965, which was a design based on Piet Mondrian’s 1920’s signature geometric composition that marked a breakthrough in modern painting. Next, Saint Laurent turned his attention to artists of his own era who embodied the youthful spirit of Pop Art.
Andy Warhol famously proclaimed “This guy is the only designer in Paris who really belongs to the sixties because he’s part of the world around him and therefore understands it” – a notoriety that propelled him to the Celebrity Couturier status that stayed with him throughout his career.
White Stole feels Saint Laurent’s embrace by bringing forward luxury Silk Couture Stoles to women who crave Haute Couture fashion at an affordable price!
View White Stole’s entire collection for size and color ranges of Stoles, Stole Wraps, Vintage Stoles, Stole Capes, Shawls, Foulard Scaves and Veiled Bridal Hair Accessories for purchase, or rental, on our website.