1966 was a year of romanticism in fashion – of a return to femininity. That year, the Fendis held a show in Rome which became an event of major importance to the fur fashion world. The regal style of fur for evening seemed to get younger. “Short” became the new password. Shirt-blouses, head kerchiefs, little jackets, sleeveless jackets and waistcoats debuted. From their collaboration with Karl Lagerfeld, a fur revolution was born that attempted to use fur as cloth to create a true fur-fashion. They banished the rule of the “lining,” and colored the pelts in completely new ways, dropping an idea as soon as it took root, which became key to their success.
From their debut in 1966, the Fendis illuminated the catwalks with precious furs dyed apricot or lemon yellow, and amazed people with furs for the whole family until 1970. In 1966, Fendi released their Bride’s fur of Majestic White Canadian Mink, and two more Wedding Furs in white breitschwantz and white SAGA Mink worked horizontally with satin buttons that swept away the wedding industry with what everyone said was “half mad.” Rather, the Fendi repertory was limitless, and to do justice to this couture house would take a whole book...not just a blogpost!
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