Simultaneously, the Pitti Palace in Florence, which had held the most important Italian fashion shows since 1952, brought furs into their own in a show entitled “Fur Promotion.” Although furs remained only a dream for women as compared to owning gas-cookers or pastel-colored refrigerators after the war, nonetheless women dreamed. Their secret desire was fueled by the film “Miracolo a Milano” in which the dream of a poor woman was a fur coat – the height of everything they would never possess.
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